In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey.…
Feed, Stories, Explore, Reels, Search
Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s…
Google Local Service Ads mass policy violations
Google has been sending policy violation notices to Local Service Ads advertisers, but it is currently unclear if these are being sent out due to…
How to establish your brand entity for SEO: A 5-step guide
Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of…
Google now treats .ai domains as generic top-level domains
Google has updated its help documentation to specify that Google Search now considers .ai domain names as a generic top-level domain, such as a .com,…
3 ways to use AI for sitewide entity optimization
Ready to discover three incredibly simple (yet powerful) strategies that will help you optimize quicker and more effectively? Here’s what you’ll learn in this article:…